Femina

Branding

As the branding designer for Femina, I created a cohesive and inviting visual identity, including the design of a new logo. The logo features elegant and curvy shapes that resonate with the brand's feminine ethos. The overall branding utilizes a warm colour palette of pinks and purples, complemented by circular design elements, which convey a supportive and empowering atmosphere. This aesthetic ensures that all touchpoints, from digital to print, reflect Femina's mission to empower and engage their community.

Website

The Femina website was designed to be user-friendly and visually appealing. Using the established color palette and soft shapes, the site provides a welcoming atmosphere. The website allows for the management of activities and events, facilitating easy updates and communication with the community. Built with Craft CMS, the website benefits from a robust, premium, and secure content management system, providing reliability and ease of use.

Social Media

For Femina’s social media, I developed a series of visually consistent templates for posts, images, and videos. These templates use the brand's colour palette and design elements to ensure a cohesive look across all platforms. The posts effectively highlight various events and topics, increasing engagement and brand recognition. Detailed guidelines were provided to ensure consistent use of these templates, streamlining the content creation process for the Femina team.

Videography

The videography for Femina involved recording major events and conducting interviews with directors and participants. These videos capture the essence of Femina’s activities and the personal stories of those involved, providing an authentic and engaging way to connect with the audience. The recorded videos, aligned with Femina’s branding, have significantly enhanced the organization’s ability to communicate and share their mission online.